WhichBingo UK have just launched their search to find the best UK bingo sites for 2011.

The annual ‘Online Bingo Site of the Year Awards’ are seen as one of the most prestigious in a very competitive industry. For 2011 WhichBingo has introduced two brand new awards, taking the total up for grabs to four. In addition to the usual Bingo Site of the Year and New Bingo Site of the Year, there are the new awards for TV Campaign of the Year and Promotion of the Year. The extra awards are recognition for how far bingo has come in 2011 and it’s now very much a part of the mainstream gaming industry in the UK.

Sites such as JackpotJoy and Tombola will be hoping to do well in the awards after both sites spent heavily on marketing during the year.

Last year the award was won by Sun Bingo, and after they used it in their newspaper promotions it has made the award even more sought after thanks to increased public awareness.

In the new sites category, of which there are around 50 candidates, there are once again a large number of Dragonfish skins (sites which are essentially the same, but have a different appearance). Some of the more innovative sites to launch this year will be hoping their unique features will help them win the award. These include Wonder Bingo, who also have a successful Facebook game, and Popstars Bingo, which features live bingo callers.

You can vote for your favourite sites at http://www.whichbingo.co.uk/online-bingo-site-of-the-year/ until December 31st. Winners are being announced in January 2012.